1. Centre it Around the Story, Not The Sale There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for...
10 Must-Know Facebook Ads Tips & Features 1. Facebook Lead Ads One of the most recent campaign types added by Facebook are Lead Ads. This campaign type allows advertisers to collect lead data without a landing page and directly through a form without leaving Facebook. Some early advertisers found Lead Ads to result in a 4x reduction...
1. Sell the benefit, not a comparison. How you market yourself is all about highlighting what makes you different. There are three major ways to do that. Cost (you know how to price a product better than the competition) Quality (you’re better) A combination thereof (you offer the better value) But how you sell yourself...
Let’s talk about the one thing that fuels the online marketing machine: Traffic. Without it, you simply can’t make any headway in the digital space. Great content alone won’t matter. Fancy conversion funnels won’t matter. When the SEO landscape was less competitive, it wasn’t such a difficult task to drive traffic to your website. Things have...
Boost Your Sales with these 10 Email Marketing Tips Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. Tip #1: Know and Understand Your Target Audience Out of all email marketing tips that we’re going to talk about in this blog post, knowing...
Humans are visual creatures and the way we interact with imagery online is no exception. Your website and social media platforms should have consistent, high-quality imagery that effectively showcase your products or services. This will help ensure that your audience is actually engaging with and absorbing your content. Of all human communication, 93% is visual....
#1. Identify and understand your target audience Before you begin writing, take a moment to identify your target audience. It is difficult to get people to share your content if they don’t care about it, so figure out who your target audience is and cater your content to them. All you need to do is...
1. Start with a plan Every good business strategy starts with a good plan. Social media marketing for small business is no different. Since it’s so easy to use and you can get started with organic posts for free, it might be tempting to dive in and just start posting. But without a plan, you...
1. Switch to a business profile ASAP Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. It’s easy to switch your current profile to a business account. Just head to your settings and click on “Switch to Business Profile” to get started. There are some clear benefits to...
#1: Get More Instagram Followers with a Branded and Complete Instagram Profile #2: Get More Instagram Followers by Using Hashtags and Location Tags in Your Instagram Stories #3: Share Selfies to Get More Instagram Followers (Yes, Really) #4: Create Instagram Ads that Help You Get More Instagram Followers #5: Promote Your...
