Let’s talk about the one thing that fuels the online marketing machine: Traffic.

Without it, you simply can’t make any headway in the digital space.

Great content alone won’t matter.

Fancy conversion funnels won’t matter.

When the SEO landscape was less competitive, it wasn’t such a difficult task to drive traffic to your website.

Things have changed.

Search traffic is now more competitive than ever, even in extremely niche markets.

The encouraging news is:

Social media has matched, and in some cases, surpassed search engines as a means to reach a large and relevant audience.

They’re not the only ones – many brands count on social media to get eyes on their websites.

In almost every case, Facebook dominates.

Knowing this, I recommend that all marketers get really serious about promoting their businesses on Facebook.

But, wait a second.

Hasn’t that already happened?

There are about 65M active small business pages on the platform.

So, is the Facebook ecosystem any less competitive than search? Not exactly.

What’s the answer? That’s exactly what we’ll cover in this article.

Here’s the breakdown:

What is organic reach on Facebook
Why Facebook organic reach is declining
Why you need to think about declining organic reach
Understanding Facebook’s newsfeed algorithm
How to track and analyze your current organic reach
1: Build your presence & authority
2: Publish evergreen content
3: Create invite-only groups for your most engaged audience members
4: Use organic post targeting
5: Post when your competitors are asleep
6: Post more links or don’t. Respect your audience’s choice
7: Publish videos natively on Facebook
8: Test your posting frequency
9: Partner with other Facebook pages in your niche
10: Use advocacy to grow your brand
11: Let your email list do the tango
12: Run Contests
13: Share posts from your Facebook page on your Facebook profile
14: Grab attention and Inspire action with persuasive copy
15: Use hashtags the right way
16: Go against the grain to stand out
17: Take advantage of new updates to the Facebook app
18: How to run an effective Facebook boost post strategy and ad campaign
19: Harness the power of Facebook “dark posts”
20: Focus on providing value and don’t worry about your reach