1. Mine audience insights. Facebook’s Audience Insights is one of the best tools you have at your disposal. It essentially allows you to learn about specific audiences before risking your budget or targeting them. It works by mining available Facebook data and showing you exactly who your target market is, based on people who already...
1. Create a Vanity URL When you first create your Facebook business page, you’ll be assigned a random URL, consisting of a lot of numbers. To make your page easier to find and your links more recognizable, you should turn this link into a vanity url. This will transform your URL from something like facebook.com/pages/yourbusiness/123456789...
1. FOCUSING MORE ON PERSONALIZATION AND DYNAMIC CONTENT After coming in at the No. 2 spot last year, personalization came out on top this year. The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible....
Brand & Message Consistency If your banner, landing page and destination site don’t feel part of the same family you will lose valuable business. Ensure that your visual design is the same from banner to landing page. Don’t change color palette and typography from one to the other. Repeat the original core message on the...
1. 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile When creating a landing page, you consider several factors (layout, content hierarchy, visuals, CTA, and more). But as Google encourages, page speed needs to be a priority too. Your visitors don’t like waiting—and their...
1. Unsplash Unsplash started as 10 free photos every week. They were leftovers from a photoshoot that would have otherwise died in a folder somewhere. Today, there are 792,198 images and every single one of them is free for commercial or noncommercial use. They’re generously uploaded by creators and all follow the same do-what-you-want license. The most...
The Latest Expanded Text Ads Google made their standard text ads larger by introducing expanded text ads (ETAs) in 2016. The increased character count was a boon for advertisers because it enabled messaging to reflect more of the advertiser’s key incentives. Experts jumped on this new format immediately, even though Google didn’t require they switch...
If you want to embark on a strategy, an important step is to evaluate your business issues according to the ones that are most important. Goals Lack of an online marketing strategy compromises your ability to set goals for broadening your customer base and retaining the customers that you have. Without goals, you will be...
